Project

Objective

The goal of the proposed research is to deliver
"a comprehensive understanding of users’ behaviour and attitude towards (e-) carsharing and electric vehicles in compliance with the existing hinder to ensure the smart city Innsbruck in future".

This goal is then divided into three research questions (RQs) that also serve for organising a detailed work plan.

RQ1: Can (e-)carsharing be expected to reduce households’ ownerships/holdings and vehicle use contingent on socio-economic status?

RQ2: How the decision heuristics and rationality influence the user’s choice of Electric Vehicle (EV), charging infrastructure (location) preferences and how nudging could contribute there?

RQ3: How should a future governance system be organized to assure the support of citizens for an effective deployment of (e-)carsharing and EVs?

Methodology

The research design is based on a mixed-method approach. While mixed methodologies are making a growing contribution to a range of scholarly disciplines including consumers studies; however, in transport and mobility research has been relatively slow in engaging with such approaches.
First, after a thorough literature review, a survey will be conducted with the citizens (N = 600) in order to identify relevant decision criteria, preferences and trade-offs related to the decision whether to use a car as a service or as a property and the EVs.
Second, a 40-50 qualitative interviews with both of the groups will be conducted in order to gather insights as well as criteria and preferences related to the decision whether to use (e-)carsharing service or own a car and EVs or preferred charging facility and locations.

Workplan

PeCASO project was designed for 18 months and has started in November 2020. The quantitative data collection via an online survey for the Car-Sharing WP-1 during winter 2021 will be followed by a focus group interview during summer 2021. The electric vehicle part WP-2 is also split into two phases. First, we will conduct a qualitative interview with exiting users and non-users. The quantitative online questionare will be designed based on the output, along with a choice experiment. Qualitative interviews will be completed by summer 2021, followed by the quantitative online survey in January 2021. After that, the data will be analysed and prepared for choice modelling. The modelling will be conducted in finished by the first quarter of 2022.
The completion of each work package will be closely coordinated, considering the interdependence of individual steps. The project findings will be published in peer-reviewed journals and presented at an international peer-reviewed conference.